Happy Friday everyone! For those readers who do not know, I recently took the plunge and earned my Florida Real Estate License. This is something I have wanted to do…FOREVER! So, I studied like crazy, and let me tell you that exam was stressful as all get out, but I passed it on the first try, which is great considered only 50 percent of people do. I truly was not sure I had passed until I walked out and got the passing certificate in my hot little hands.
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- Know your Unique Value— why customers should do business with you? Always be ready to tell people about your business.
- Decide what market to target based on your products or services.
- Create a logo and use it on your website, business cards, advertising.
- Create a website. This is a must– potential clients expect it.
- Build quality references about you and your business online.
- Formulate a social media strategy. B2B? Linkedin Selling products? Instagram or Pinterest
- Be consistent in your voice and your message; post regularly.
- Build your reputation in your industry; your personality and knowledge will make people want to do business with you.
- Speak, write and teach others. Potential customers love to buy from industry experts.
- Partner with other business people. Network!
- Volunteer or donate to community causes and events.
- Use strong SEO techniques so that potential customers will find you easily online.
- Measure success and adjust. Ditch what doesn’t work and do more of what does.
- Need help with strategy or implementation? Contact me anytime
1. Create a logo
2. Create a website
- HTML and CSS coding
- Colors and fonts
- SEO setup
- Social media sharing
- Navigation and menus
- User discussion
- Blog setup
- Graphic design
- Website content
- Marketing setup
3. Create and link social media
- logo creation
- website creation and revisions
- complete web content writing
- creation of three social media accounts
- 12 months of website hosting
- 6 months of social media marketing
This package is everything you need to begin branding your business online and offline! The package is affordable at just $3000, and to make it even more doable for small business owners the payments can be divided into separate monthly payments. That means you can get online within just a few days!
Contact me at firstname.lastname@example.org today and I will get you on my branding package schedule!
This is not the first time plagiarism has happened to me; I consider it an unfortunate fact of the free nature of the Internet. However, this time was different. It was not some nameless, faceless person in a third-world country snagging my post for their blog.
No good deed goes unpunished.~ Clare Boothe Luce
What to Do
Do not ignore it if you notice someone taking your work– I guarantee that this person is ripping off other people’s work, too. Tell them you know about it, and you want your work removed.
I could rehash all the laws and how they pertain to the Internet— but there are some excellent resources already available which I will point you to.
First, take a gander at this terrific blog post, which has great tips to help you keep your work from getting ripped off, as well as the author’s plagiarism story. This blog post outs the person in question in the beginning of their blog post…but don’t try to follow the link to her blog. It does not exist any longer. Finally, for a comprehensive look at copyrights, patents, trademarks, check this out.
Pinterest is no longer just for pinning recipes; a quick look at the numbers proves that ignoring it means turning your back on buyers! Today, Pinterest has over 20 million active users, and those users spend an average of over an hour per visit to the website. Even more important for marketers, look at these stats–81 percent of online consumers say they trust information they find on Pinterest (BlogHer stat), 69 percent of those consumers have found something on Pinterest that they have bought (Bizrate stat), 20 percent of social referrals to ecommerce sites come from Pinterest, people spend more on average (All Facebook stat) and more than 70 percent of Pinterest users are right here in the United States(Business2Community stat.)
It is pretty clear that Pinterest users are looking for more than cute puppies and pictures of desserts. Pinterest users are extremely receptive buyers as well. Make the most of Pinterest with these tips:
Add Pins to your email newsletters – Include some of your favorite Pins in your emails to your customers and prospects by including an image and a clickable link to the Pin. No doubt, asking Pinterest enthusiasts to “pin this” will delight them, and they will happily click your link and check out your other pinboards as well.
Include price tags (really!) – While this tip runs counter to most of what we hear about social media in general, Pinterest is different and Pins with prices get liked 36 percent more often than those without, meaning you are more likely to drive sales directly! Be sure that your Pinterest boards are not solely for sales, however…as that would likely turn many people off. Keep a balance of tips, inspiration and product and you should be good to go.
Promote, promote your Pinboards – You have to let people know about your Pinterest account! You can add a Pinterest button to your Facebook account, feature a Pinterest widget on your blog or website, tweet about it, and add some links to specific Pins on Facebook and Twitter a few times a week.
Use awesome images for your Pins – Pinners expect great pictures, whether they are of a cheesecake, a waterfall or your latest Etsy creation. Regardless what your subject matter is, make sure you use high-quality, well-cropped photos. Watermark your images using a tool like pixlr or canva to protect your content, and get further visits when people find them around the web.
Use your SEO knowledge – Google indexes Pinterest, so make sure you properly use it for those benefits. Use keywords, hashtags or categories that align with your marketing strategy (if you do not have a marketing strategy, stop reading this article right this minute and figure that out first!) to bring searchers to your Pinboards and help yourself in search rankings as well.
Okay, those are my five quick tips to using Pinterest. Now, commit to spending just 5 minutes per day adding new Pins and watch your marketing momentum build, and your sales soar!
Maybe it’s the weather getting colder (did I mention I saw little chunky pellets of ice/snow/yuck today?) or the fact that so many cool writing events take place in November– whatever it is, always makes me want to write more, and more often. Of course, this is a good thing– I have several books in various stages of completion, and my goal is to have three of them published by year-end. While that may seem like pie-in-the-sky, the fact is that I am pretty close with all of them and just need to buckle it down and “get ‘er done” as Larry the Cable Guy says.
This might seem counter-intutive, but I also joined NaBloPoMo for this month as well. For someone with adult ADHD like myself (I linked to my book about how I deal with it, naturally, in case anyone needs that help) structure is paramount. So, the fact that I have to sit down and write a blog post each and every day is a big. flippin. deal. for me! It’s not that I am lazy, but I get distracted….you know, squirrel! Seriously, once I start working, I am a machine…but I can honestly say that I work best with a deadline approaching…under pressure. So this actually helps!
NaBloPoMo is a takeoff of national novel writing month (Nanowrimo) and means National Blog Post Month. If you have a blog yourself, you can join as well. If you don’t have a blog, start one– seriously. If you ask me nice, I will probably help you set it up. There are also prizes– you can win tickets to BlogHer Pro ’14 Conference in San Francisco! Click here to sign up for NaBloPoMo and be eligible for prizes.
This is my (short) blog post for today. I have spent most of the day getting WordPress set up locally so that I can work on multiple websites “behind the scenes.” I can tell you that I got a crash course in mySQL, PHP, WAMP, MAMP, XAMPP, and AMPPS today— and finally found the proper combination to get things functioning exactly the way I need them. But my head is aching and I am ready to watch my Buckeyes finish
Google is trying to make everyone play by the rules, and where there are rules, there are always rule-breakers! However, we need to keep in mind that
- Check out your site’s links and get rid of anything questionable.
- Add fresh content regularly to keep your site relevant.
- Don’t keyword stuff. Make your writing natural.
- Don’t use article spinners. (DUH–this is a no-brainer!)
- Have a presence on Google+. Seriously, Google loves it.
- Tone down advertising. (I would add that rel=”nofollow” is your friend nowadays.)
- Stay over from bad neighborhoods. (Spammy sites, casinos and porn!)
- Keep it relevant. (Write about what your site is about, and tie articles to your theme.)
Do not depend on any of these methods to get you anywhere good in today’s environment.
So, to summarize—
I have always been a strong believer in the power of social media; to me, it is the equivalent of word-of-mouth advertising on steroids. I realize not everyone shares this view, and until recently it was hard to prove that social media was so effective. Indeed, social media professionals were often looked down upon by SEO gurus who thought that only their work was the secret to online riches. In many years doing marketing work online, I’ve come to realize that the only thing that is constant is change– and now those same SEO people are singing the praises of social media! The fact of the matter is, you can no longer separate the two, they go together like peas and carrots. (In my best Forrest Gump voice.)
New reports show that combining social media with organic (non-paid) search engine optimization results in higher search engine rankings 58% of the time.(I’m going to go out on a limb and say those that don’t see results aren’t doing it right!) In a nutshell, SocialSEO works. Further, the same report, which was done by Social Media Examiner, pointed out that smart marketers focused on providing unique content and value to their readers; meaning that the original content we are populating websites with both keeps web properties fresh and draws more traffic! Win-win for everyone, right?